New video from Joe Kinder

Joey Kinder has been on the Sterling Rope team for over ten years! In that time we have featured him in several ads, released a signature t-shirt with his personally designed twist on our familiar yellow and black logo, and now featured him in this Sterling Rope team video.

In this episode Joey steps in front of the lens (props to Collette) and reflects on being "on the road again". While in Nice, Southern France, he talks about checking out new routes, testing out new areas, sometimes sending, sometimes ‘sucking', but always psyched on trying!  His rope of choice while on a three month trip, the Velocity 9.8mm.

To watch the video go to Joey's team page on our website -

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