Sterling's athlete program was started over sixteen years ago to test our products and get R&D feedback. Back then it was called the "Product Development, Product Test" team. Over the years more visible, well known climbers started to choose Sterling and the "PDPT" became our Ambassador Team. We called them ambassadors because we wanted our athletes to not only be positive representatives for Sterling, but the sport of climbing as well.
Today our Athlete Team is made up of some of the best and most interesting climbers from around the globe.